We are formerly known as PT Dyviacom Intrabumi Tbk, focused primarily on the consumer and retail industries in Indonesia. In June 2013, we conducted a rights offering in Indonesia and raised Rp.7.0 trillion (U.S.$705.0 million) by offering new shares. Following this new shares issue we acquire strategic interests in two public and a private companies operating in the Indonesian consumer retail and food industries, we then changed our name to PT Indoritel Makmur Internasional Tbk to reflect the Acquisitions and the change in our business focus from the provision of internet services to become an investment holding company focused primarily on the consumer and retail industries in Indonesia. Subsequent to the Rights Offering, our controlling shareholder is PT Megah Eraraharja, which is controlled by the Salim Group.
Today, we have strategic interests in the following public and private companies operating in the Indonesian consumer retail and food industries:
- Indomaret: We acquired a 40.0% interest in Indomaret, Indonesia's largest minimarket operator by number of stores. According to Frost & Sullivan, Indomaret has a market share of 35.5% of the minimarket sector as of December 31, 2012 based on sales revenue and a 32.4% market share based on number of stores.
- ROTI: We acquired a 31.5% interest in ROTI from Treasure East Investment Limited, who is now also a shareholder of the Company. ROTI is the largest bread manufacturer in Indonesia, with approximately 92% market share of the mass bread market in Indonesia as of December 31, 2012, according to Frost & Sullivan.
- FAST: We acquired a 35.8% interest in FAST from PT Megah Eraraharja, who is now also a controlling shareholder of the Company. FAST has the exclusive rights to operate KFC restaurants in Indonesia. FAST operates KFC restaurants under the Franchise Agreements with YUM! as the franchisor. FAST is Indonesia's largest QSR chain with more than 50% customers' share of visits according to BITS conducted by a research firm commissioned by YUM! and had a 28.8% market share in the chained QSR market in 2012 based on sales revenue according to Frost & Sullivan.
In addition to our investments in the Associate Companies, we continue to engage in internet-related businesses, consisting of information technology consulting services relating to internet infrastructure networks and network security systems and management of an online business portal, Ogahrugi.com, which provides our users with various products and services at attractive discounts.